You’ve had a brilliant idea that will change the face of your industry or even the country forever. But your business has been trading for two years already, so why are sales still so low? Have you structured all the components of your business, prepared your budget and built your marketing campaigns? It is so important not to slack on your marketing activities especially when your business is not thriving.
Marketing and advertising is widely neglected in so many industries. Just because you have a great idea doesn’t mean it will just fly off the shelf. You must have a marketing plan in place to know where you’re coming from and where you’re going. Any business plan template has a considerable few sections dedicated specifically to planning a marketing strategy and allowing for your advertising budget. There is a very good reason for this, your business will not going anywhere …