6 Hats For the Wow Factor

Have you got an idea for a business or product that you think will Wow! everyone? Are you worried that you will put a lot of time and money into your idea and it will flop? Dr. Gary Rhoads, co-author of Boom Start: Super Laws of Successful Entrepreneurs, uses a modified version of Edward de Bono’s Six Thinking Hats to test and shape ideas and concepts.
The process is fairly simple: gather together a focus group of 6 – 14 people (typically 10 who you believe are your ideal client). You will need a Group Moderator who has some skills in facilitating group discussion – not a member of the focus group and not you. The Group Moderator should make this a fun experience by throwing out candies, letting them wear the colored hats, encouraging sharing of all ideas, and using each member’s name.
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