Finding Your Market Opportunity in a Poor Economy – Evaluate Your Business Idea Before You Plan

Judy is a photographer who wants to start a business of her own. She knows she will eventually need a business plan. However, before she undertakes that task, she would like to feel confident that she has a chance to succeed and what she can do to enhance her chances.
What should Judy do?
Judy should start with a business concept evaluation, starting with an analysis of the sales potential of her idea. This will require Judy to perform extensive research in order to understand her customer as well the market in which she competes. Her first step would be to analyze her industry. She wants to be familiar with its market trends and its major players. She should then examine the competition for her target customer group in her own market area.
This will give her an idea of whether or not she can successfully compete for these customers. …

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