What’s in a Brand?

Everywhere you look, brands are in your face. Michael Jordan, Donald Trump, Miley Cyrus, heck even James Patterson the author who can pump out ten books in a year is his own brand.
Branding is all about marketing yourself and your products and services. You represent your market. You represent what you do. Companies such as McDonald’s, Coca-Cola, T-Mobile and banks like PNC all have a special brand. They speak for themselves and the products and services they offer. They promise and deliver in a style that’s viral.
Advertising your brand is what will make your brand stand out. Be creative and stick to your market. However, a brand will take you far into other markets, too. It is important to dedicate your products and services that everyone can use and enjoy.
Microsoft is a huge brand. They have created some of the most innovative technological products for businesses, governments, …