Like many other aspiring entrepreneurs I would use the internet to give me inspiration for generating ideas. I would often come across a number of different opportunities but with a lack of entrepreneurial experience I was unsure as to whether the idea would work or if it was right for my personal circumstances. These questions led me onto my next quest. How can I evaluate ideas in an objective manner? I was conscious that when you are an aspiring entrepreneur you emotions can get the better of you. You get a sudden flow of ideas and immediately think they all have the potential to succeed and make significant profits. In addition to this you may have a number of different ideas regarding the direction to take your business idea but aren’t sure which direction one to go with. Even for the experienced entrepreneur this can be a challenge.
The tool …