Small Business Tips: How to Outlast the Start-Up Phase

There is nothing like owning your own company. Many people have good ideas that turn into a business. However, a challenge that they commonly face is they do not know what to do to make it through the start-up phase. This article describes three tips to help you start and move your company beyond the launch.
Do your research. When you are planning to open a company there are many questions that you will need to answer. If you are new to business development then it will help to start the process with a business plan. Each section helps you focus on mapping out your vision. As you work on the plan consider elements that will help you build a solid foundation. Include everything from the type of offerings you will provide, the team that you will need to assist you, and the resources or materials that go into creating your final output.
Do the math. One of the best quotes to describe this principle is illustrated by the parable of the wise builder. He does not begin to implement a plan until he first knows how much it will cost. This includes time, talent, and financial resources. How will you manage your time? What will it cost you in terms of professional development? Will your business take away from other responsibilities? Think about the capital requirements to purchase assets, supplies, and labor. These can add up quickly so remember to create financial projections for the initial and ongoing fixed and variable costs. Additionally, have a system of ongoing accountability for managing profits and your incoming and outgoing cash flows.
Do the work. After you launch your business idea then the reality check begins. You will have to put in the effort and get the work done marketing the company, making new connections, and developing products and services. While getting the company up and running you may have to give up some time socializing with family and friends in exchange for building and growing your business. It is important to realize that there will be some sacrifices as you take your company from inception to growth but the end result is worth it.
In which of the areas above does your company need the most work? If all three, prioritize them and think of what you can do to begin taking consistent action today.
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