
Small businesses are constantly looking for the best ways to keep customers engaged and coming back in a time when attention spans are shorter than ever, with more and more diversions and purchasing options trying to grab their focus. The most effective acquiring and retaining customers have started to return to physical promotions that can be held and frequently seen.
Loyalty Programs
Loyalty programs are a tool that keeps customers coming back. Few things are more enticing than knowing a reward is out there and that their loyalty is appreciated. Loyalty cards are often kept for products or services that a customer uses or enjoys frequently. Most importantly, they are kept in spots where they are commonly viewed.
How to Market Loyalty Programs
One of the most inexpensive ways to market a loyalty program is through a laminated postcard. Using direct mail, a laminated postcard can be a great …