Category: business management

The Importance of Marketing Campaigns and Advertising Even When Times Are Hard

You’ve had a brilliant idea that will change the face of your industry or even the country forever. But your business has been trading for two years already, so why are sales still so low? Have you structured all the components of your business, prepared your budget and built your marketing campaigns? It is so important not to slack on your marketing activities especially when your business is not thriving.
Marketing and advertising is widely neglected in so many industries. Just because you have a great idea doesn’t mean it will just fly off the shelf. You must have a marketing plan in place to know where you’re coming from and where you’re going. Any business plan template has a considerable few sections dedicated specifically to planning a marketing strategy and allowing for your advertising budget. There is a very good reason for this, your business will not going anywhere …


What’s in a Brand?

Everywhere you look, brands are in your face. Michael Jordan, Donald Trump, Miley Cyrus, heck even James Patterson the author who can pump out ten books in a year is his own brand.
Branding is all about marketing yourself and your products and services. You represent your market. You represent what you do. Companies such as McDonald’s, Coca-Cola, T-Mobile and banks like PNC all have a special brand. They speak for themselves and the products and services they offer. They promise and deliver in a style that’s viral.
Advertising your brand is what will make your brand stand out. Be creative and stick to your market. However, a brand will take you far into other markets, too. It is important to dedicate your products and services that everyone can use and enjoy.
Microsoft is a huge brand. They have created some of the most innovative technological products for businesses, governments, …